Well it's understandable that EA wants to reach a new kind of players. It's obvious that they're making different games to make different types of players happy. That's ok.
But err, doing a game for kids? I don't know, it completely breaks the idea of what the NFS games are, even though atm nobody can be really sure what NFS is all about: every year we get something different, or so it seems. I don't mind seeing a game like that for kids, but it was really necessary to have NFS on it? I know the brand sells, but c'mon EA... leave the kids' minds free from the NFS disgrace of the last years. They're innocent. Make us suffer instead!
NFS for me: exotic cars and tracks, tuning, cop chases, illegal street racing and now closed circuit racing. That's NFS over the years for me. NITRO just doesn't fit in here...